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Sunday, January 5, 2020

2010s

Entering a new decade earlier this week, I couldn’t help but ponder what would become the defining trends, fads and social movements of the 2010s. In no way comprehensive or researched, the following items came to mind:
  • The awful trend of food being served on boards, slate or on any inappropriate surface, which doesn't capture the juices, crumbs or contain the food. During a trip to Singapore, I once ordered a latte in a chocolate coated cone: an impractical experience to say the least.
  • Smashed avo; unaffordable house prices.
  • The influence and infiltration of social media on political elections and governance.
  • Social media used as a vehicle for protests and social justice: #metoo, #blacklivesmatter, Occupy Wall Street, School Strike for Climate, Extinction Rebellion, etc. 
  • Seracha, kewpie mayo and yuzu.
  • Mylks. No longer is a coffee, just a coffee. In fact, I did a shift as a favour to a good friend at Ultimo once and had to contend with seven types of milks: full, skim, macadamia, almond, soy, coconut and rice.
  • IKEA. 
  • Krypro currency. (Is that still a thing?)
  • Brioche buns. 
  • Hipsters: indoor plants, the male hair bun, beards, coffee (see previous point on mylks), vegans, cold brew, coconut water, kombucha, farmers markets, etc.
  • Linen: clothes, bed sheets, tea towels, napkins, ties, etc. 
  • Minimalism. Meditation. Mindfulness.
  • The rise of “influences” and standard folk reaching celebrityhood through streaming services and social media.
  • Gay rights, including marriage equality. 
  • Fidget spinners. 
  • Royal Commissions.
  • The revival of austerity-era fashion; the ‘preppy’ look.
  • Craft beers. I still find it amusing, however, that rebranded VB won the best beer at the 2014 Sydney Craft Beer Festival.
  • The advancement of HIV medication, including PREP, which has eliminated a previously lived fear about HIV and AIDS, whilst also allowing those with the virus to live healthy lives.
  • Hybrid pastries: croughnut, chuffin, dangel, sfogembouchatelle, dookie, etc. 
  • Cement and wood; the return and rise of Scandinavian design. 
  • Tote bags. 
  • Diversity of food and the infiltration of food trucks.
  • Streaming services.
  • Colouring in books, for adults.